IP 101: DIY Workshop, How to Protect Your Brand and Products! Past Event
Tickets
Date
Venue
Access
Accessible bathroom, Seating availablePresented by the Authentic Design Alliance (ADA), this debut ADA-led education series is delivered in partnership with IP Australia.
FREE TO ATTEND; REGISTRATION REQUIRED for individual sessions.
Over two sessions, designers, brand managers, distributors, and manufacturers will learn how to navigate the Australian design rights system and understand the trademark and design registration process, empowering attendees to manage their own filings.
The final segment gives an introduction on how and when to engage legal advice and is followed by a networking gathering where attendees can mingle with panellists.
Generously hosted by Christopher Boots, proud ADA Gold Members. Limited to 50 attendees
Participants
With almost three decades of experience in the design industry, Anne-Maree Sargeant is a passionate advocate, curator, journalist, speaker, and creative problem solver.AMS fuses her background in law and design as the director of Authentic Design Alliance® (ADA), a for-purpose industry association leading the fight against furniture design theft in Australia and promoting the value of investing in original and sustainable products. Formerly Belle Magazine editor-at-large, she manages the gender equality mentoring program for Design Fringe (Melbourne Fringe Festival) and will soon launch the DESIGN-MADE. podcast.
As Assistant Director (Policy and International Affairs), Brett Massey started as a trade marks examiner at IP Australia in 2006. He moved to a policy role in 2008 and has been integral to several major changes to intellectual property
legislation. Brett has worked on design policy for several years, including the Designs Review Project and the first wave of reforms to registered designs in 2021. He holds a Bachelor of Arts (History) from the University of Queensland and a Juris Doctor from the Australian National University.
Having spent more than 20 years working in the Intellectual Property sector, Lachlan Freemantle is a trade mark and design specialist. He currently works as a Principal Examiner at IP Australia and manages a team of designs examiners. Lachlan has previously worked at the World Intellectual Property Organisation (WIPO) and is a registered Trade Mark Attorney.
With 20 years of legal experience, Jennifer Tutty is particularly passionate about the intellectual property rights of furniture and product designers, building professionals, architects, and interior designers. Founding Studio Legal in 2011, Jen has steered the practice to become known as the ‘go-to’ firm for Australian creatives and brands, and the Doyles Guide recognises her as a leading Victorian IP lawyer.
Founded in 2010, the ADA leads the fight against design theft in Australia, promoting and supporting the best future for creators, makers, manufacturers, distributors, and retailers of original furniture, lighting, and architectural accessories. Since 2016, we have consulted with government agencies to advocate for increased IP protections for the furnishing and interior sectors. As an education platform, we create awareness about the cultural and environmental importance of valuing and investing in authentic products and brands.
IP Australia is the government agency that administers Australian IP rights for trade marks, patents, designs and plant breeders’ rights (not copyright).
Date
Tickets
Venue
Access
Accessible bathroom, Seating availablePresented by the Authentic Design Alliance (ADA), this debut ADA-led education series is delivered in partnership with IP Australia.
FREE TO ATTEND; REGISTRATION REQUIRED for individual sessions.
Over two sessions, designers, brand managers, distributors, and manufacturers will learn how to navigate the Australian design rights system and understand the trademark and design registration process, empowering attendees to manage their own filings.
The final segment gives an introduction on how and when to engage legal advice and is followed by a networking gathering where attendees can mingle with panellists.
Generously hosted by Christopher Boots, proud ADA Gold Members. Limited to 50 attendees
Participants
With almost three decades of experience in the design industry, Anne-Maree Sargeant is a passionate advocate, curator, journalist, speaker, and creative problem solver.AMS fuses her background in law and design as the director of Authentic Design Alliance® (ADA), a for-purpose industry association leading the fight against furniture design theft in Australia and promoting the value of investing in original and sustainable products. Formerly Belle Magazine editor-at-large, she manages the gender equality mentoring program for Design Fringe (Melbourne Fringe Festival) and will soon launch the DESIGN-MADE. podcast.
As Assistant Director (Policy and International Affairs), Brett Massey started as a trade marks examiner at IP Australia in 2006. He moved to a policy role in 2008 and has been integral to several major changes to intellectual property
legislation. Brett has worked on design policy for several years, including the Designs Review Project and the first wave of reforms to registered designs in 2021. He holds a Bachelor of Arts (History) from the University of Queensland and a Juris Doctor from the Australian National University.
Having spent more than 20 years working in the Intellectual Property sector, Lachlan Freemantle is a trade mark and design specialist. He currently works as a Principal Examiner at IP Australia and manages a team of designs examiners. Lachlan has previously worked at the World Intellectual Property Organisation (WIPO) and is a registered Trade Mark Attorney.
With 20 years of legal experience, Jennifer Tutty is particularly passionate about the intellectual property rights of furniture and product designers, building professionals, architects, and interior designers. Founding Studio Legal in 2011, Jen has steered the practice to become known as the ‘go-to’ firm for Australian creatives and brands, and the Doyles Guide recognises her as a leading Victorian IP lawyer.
Founded in 2010, the ADA leads the fight against design theft in Australia, promoting and supporting the best future for creators, makers, manufacturers, distributors, and retailers of original furniture, lighting, and architectural accessories. Since 2016, we have consulted with government agencies to advocate for increased IP protections for the furnishing and interior sectors. As an education platform, we create awareness about the cultural and environmental importance of valuing and investing in authentic products and brands.
IP Australia is the government agency that administers Australian IP rights for trade marks, patents, designs and plant breeders’ rights (not copyright).